In it is an invitation to enjoy a beauty that is forever renewed!!! A beauty whose fragrance never fades!!! A beauty not confined to one person rather than another… but open to all!!! Once you taste it, you cannot do without it!!! And once you cannot do without it, you can never part from it… nor ever have your fill of its taste!!! If you drink a single draught of it, you will never thirst again!!! Yet your longing for it grows ever stronger… until you say: Is there more?!! What is this beauty I am calling you to enjoy right now?!! What is this drink sparkling in a cup that fills all that is between the heavens and the earth?!! It is a beauty that descends upon the servants of Allah from eternity past to eternity to come… but where is the fortunate one who tastes it… and where is the successful one who enjoys it?!! It is a beauty Allah willed to send down to His servants… to show them mercy… to honour them… to bring them happiness… and to increase them in gentleness… and light… “It is the mercy hidden in the rituals of Allah” – it is the beauty hidden in the teachings of Islam!!! Whoever tastes it, knows… and whoever knows, drinks deeply!!! ﴿ ذَٰلِكَ وَمَن يُعَظِّمْ شَعَائِرَ اللَّهِ فَإِنَّهَا مِن تَقْوَى الْقُلُوبِ﴾ “Thus it is… And whosoever honours the Symbols of Allah, then it is truly from the piety of the heart.” (Al-Hajj 22:32)
